Register as a Borong Vendor in Three Steps
Registration is entirely online at market.borong.com/seller/registration, in three steps: your business profile, your bank details, and confirmation. Once approved, your store is live on the Borong Marketplace and visible to enterprise buyers, procurement teams and institutional purchasers across Malaysia.
Step 1: Business Profile
The first step covers your business and account details. You will need:
- Business name
- Business Identification Number (SSM registration number)
- Industry category (Food and Beverage, Manufacturing, Healthcare, Retail, Technology, Wholesale, Government, and more)
- Your store URL on the Borong platform (custom domains available on selected plans)
- Full business address including postcode, city, and state
- Management account name, email address, and WhatsApp number
- Account password
- Company Registration document (SSM Form 9 or Form 13, in PNG, JPG, or PDF, maximum 5MB)
The industry selector covers the major categories of B2B commerce in Malaysia. Choose the one that fits your primary business activity. If you span several, pick the primary at registration and contact our team about representing the rest once you are live.
Your store URL is how buyers find and reference your storefront, so choose something that reflects your business name. Standard registration includes a borong.com subdomain; upgraded plans support custom domains.
Step 2: Bank Details
Step two collects the bank account that will receive payments from orders processed through the platform. Select your bank and provide the account number. Borong supports all major Malaysian banks including Maybank, CIMB, Public Bank, RHB, Hong Leong, AmBank, Alliance Bank and Bank Islam.
Before submitting, you review and agree to the Seller's Partnership Agreement, Terms and Conditions, and Privacy Notice, which govern your obligations as a vendor and the commercial terms of the relationship. All three are readable in full at market.borong.com before you start.
Step 3: Confirmation and Go-Live
Once submitted, the Borong team reviews your application and uploaded documentation, verifies your SSM registration and confirms your business details. On approval, your seller account activates and your store goes live.
From there you build your catalogue in the seller dashboard: add products, set pricing, configure delivery, organise by category. The more complete and well-structured the catalogue at launch, the more visible your store is to buyers sourcing in your categories.
What You Get as a Borong Vendor
A storefront with its own URL open to the full Borong buyer network. A dashboard for listings, orders and store performance. Access to enterprise buyers, GLCs, government procurement teams and businesses across Malaysia. B2B orders through a governed workflow with clear documentation and defined payment terms. And, for eligible businesses, Salaam Market for halal-certified ranges.
Borong is a neutral marketplace. We do not buy or resell products, so a purchase from your store is a transaction between you and the buyer. The platform provides the infrastructure, the credential and the buyer network. Your pricing, product quality and service determine your performance.
Industries Supported
Borong's seller registration supports businesses across all major B2B supply categories. Current industry options include Agriculture, Automotive, Bakery, Business Services, Cafe and Restaurant, Construction, Convenience Store Chain, Distributor, E-Commerce, Education, Financial Services, Food and Beverage, Government, Healthcare, Lab and Scientific, Manufacturing, Media and Entertainment, Non-Profit, Retail, Supermarket and Hypermarket, Technology, and Wholesale. If your business operates in a category not listed, select the closest match and contact our team to discuss accurate representation of your offering.
Ready in About
15 Minutes
Have your SSM documentation ready and complete your registration online. Your store goes live once approved.