Salaam Market is Malaysia's first B2B halal marketplace, designed to connect suppliers and retailers on a single trusted platform. It helps businesses, big or small, increase their visibility in the halal market while providing bulk purchasing options backed by verified halal certifications. Powered by Maybank Islamic and Borong, Salaam Market builds a reliable, compliant, and efficient ecosystem for global halal trade.

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Who Salaam Market Is For

Salaam Market serves both sides of the halal B2B market: suppliers with halal-certified products seeking buyers who require verified halal sourcing, and buyers across food service, hospitality, corporate catering, healthcare and education for whom halal certification documentation is a purchasing prerequisite.

If you produce or distribute halal-certified food and beverage, personal care, cleaning supplies or any category where halal certification is a purchase requirement, Salaam Market is a dedicated channel to those buyers. It is built for this use case, not a general B2B platform where halal products compete for visibility with non-halal equivalents.

Buyers here are actively seeking halal-certified suppliers. Your certification is not a filter they apply after finding you, it is why they are on the marketplace at all, which makes this a materially more targeted channel than a general B2B marketplace.

Why Halal Certification Matters to B2B Buyers

For many Malaysian enterprises, GLCs, educational institutions and healthcare facilities, halal certification is not optional: procurement policy requires it. Staff welfare and food service operations in Muslim-majority organisations need halal-certified supply chains across food, beverage and often personal care and cleaning. Catering contractors, hotel groups and corporate food service providers buy exclusively from halal-certified suppliers to meet their own compliance and client obligations.

Demand for verified halal supply chains is consistent and growing. Organisations that once managed halal procurement informally now require documented certification as part of formal procurement and vendor assurance. Salaam Market meets that by making halal certification the baseline rather than the exception.

What Salaam Market Offers Halal Suppliers

A targeted buyer base

Every buyer on Salaam Market is looking for halal-certified products. There is no competition from non-halal equivalents for the same buyer attention. Your halal status is a feature, not a filter.

Verified certification display

Your halal certification documentation sits prominently in your supplier profile and product listings, so buyers see it at the point of discovery. That removes a due diligence step between discovery and purchase.

Enterprise and institutional buyers

Salaam Market connects halal suppliers with corporate food service teams, hotel procurement managers, education and healthcare procurement officers, and other institutional purchasers needing verified halal supply chains at scale.

Integration with the Borong ecosystem

Salaam Market runs on the broader Borong supply chain infrastructure, and suppliers listed there may also be visible to relevant buyers in the wider Borong Marketplace. Contact our supplier team for details on how the two interact.

How to Register as a Salaam Market Seller

Halal supplier registration for Salaam Market begins at salaammarketmy.com. The process requires your halal certification documentation (issued by JAKIM or an equivalent recognised halal certification authority), standard business registration documentation, and your product catalogue in the categories you wish to list.

Our onboarding team guides you through verification and catalogue setup. Salaam Market applies the same verification standards as the broader Borong platform, with additional requirements specific to halal certification currency and validity.

If you are already a verified Borong vendor and want to extend your listing to Salaam Market for a halal-certified range, contact our team about the process for existing vendors.

Halal Categories on Salaam Market

The most active halal procurement categories are food and beverage (packaged foods, beverages, catering supplies and fresh produce where applicable), personal care and hygiene, cleaning and sanitation, and food service equipment and consumables. Suppliers in adjacent categories holding relevant halal certification should contact our team about listing suitability.

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List your halal-certified products on Salaam Market and connect with buyers who need verified halal supply chains.

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