Borong is Malaysia's largest B2B marketplace and eProcurement platform. We connect enterprises, government-linked companies, and SMEs with 37.9K vetted suppliers - with RM28B+ in transactions facilitated and RM1.1B in credit facilities backed by our banking partners.
Founded as Dropee with a simple idea: make B2B procurement accessible to Malaysian SMEs through a digital marketplace.
Accepted into Y Combinator W20, one of only a handful of Malaysian companies to join the world's most recognised startup accelerator.
Forbes Asia named Dropee to its Asia 100 To Watch list. The enterprise buyer base began to grow as larger organisations sought a structured, digital alternative to fragmented procurement.
Closed a USD 7M Series A round led by Vynn Capital. Expanded the platform to serve enterprise procurement requirements - approval workflows, ERP integration, compliance controls.
Rebranded from Dropee to Borong, reflecting the scale of the infrastructure being built. Borong means wholesale in Malay - the name captures both what the platform does and the market it was built for.
Ranked No. 2 Fastest-Growing Company in Asia-Pacific by the Financial Times.
Ranked No. 1 Fastest-Growing Company in Asia-Pacific by the Financial Times. View the FT ranking
Financial Times, 2025 and 2026. Borong was ranked the fastest-growing company across the Asia-Pacific region in the FT's annual ranking of high-growth companies, No. 2 in 2025. No. 1 in 2026. The only Malaysian company to place in the top two in consecutive years.
View the FT ranking
Borong (then Dropee) was accepted into Y Combinator's Winter 2020 cohort, one of only a small number of Malaysian companies to participate in the programme.
Recognised by Forbes Asia in 2021 for progress in building digital procurement infrastructure for the Malaysian market.
Borong operates three interconnected layers of procurement infrastructure: Borong Procure for enterprise eProcurement workflows and compliance, Borong Marketplace for access to 37.9K vetted suppliers across core business categories, and Borong Credit for embedded trade financing backed by RM1.1B in credit facilities. Running across all three layers is MIDAS, our AI-powered price benchmarking and spend intelligence engine that ensures prices are within market benchmarks from the point of purchase.
Borong is a platform facilitator. We connect buyers with suppliers and do not compete with sellers by buying or reselling products ourselves. This means your spend data, supplier relationships, and contract terms are never used to inform our own commercial decisions or shared with other parties on the platform.
This independence matters most in price benchmarking. Because Borong does not resell, MIDAS price intelligence reflects genuine market conditions - not a margin calculation. An evaluator looking at Borong alongside reseller-led procurement platforms should ask one question: whose interest does the price data serve?
Founded Borong in 2017 and serves as CEO.
Leads the engineering and product infrastructure behind Borong's eProcurement platform and MIDAS intelligence engine.
Oversees financial strategy, Borong Credit, and the banking partnerships behind RM1.1B in credit facilities.
We are a team of builders, operators, and people who genuinely want to build for real impact. If that sounds like you, we would like to meet you. We are growing across engineering, product, data, operations, and commercial.
We are headquartered in Mid Valley, Kuala Lumpur. Hybrid working. Competitive compensation. A team worth working with.
Contact our team to request a product demonstration. We will assess your procurement requirements and walk you through the right setup for your organisation.
